BOVO LUXURY
DESCRIPTION
Luxury Select Shop — Reservation Landing
DURATION
Mar 2026
MY ROLE
- One-page landing UI/UX reflecting the constraints of an offline-first business.
- Frontend publishing and mobile view optimisation.
- Custom date/time reservation form for a 100% appointment-based operation.
TECH
HTML · CSS · Custom layout
Lead capture form
Project Purpose
BOVO LUXURY is a men's high-end luxury select shop in Cheongdam-dong, Seoul, operating entirely by appointment. Given a private lounge model, volume was never the objective — the page exists to convert a visitor with genuine buying or selling intent into a booked appointment. The brief was therefore narrow and unusually clear: carry the brand's weight visually, and make leaving a preferred time and a specific model effortless.
Scope
- · One-page Landing Planning & Design
- · 100% Reservation Form (Lead Capture) Integration
- · Gallery Showcase UI
- · Mobile Optimisation
Key Technical Features
Private Reservation Form
- · The store trades until 4am, so the time-selection UI was customised around an unusual 14:00–04:00 window rather than a stock picker.
- · Name, contact, preferred date and time, and desired brand and model route directly to the client as a lead.
Premium Gallery Showcase
- · Hermès, Chanel and Rolex inventory is laid out as a gallery so the visual quality of the pieces carries.
- · Swipe and VIEW DETAIL interactions make a wide lineup browsable on a narrow phone screen without cheapening it.
Mobile-First UX
- · Traffic arrives from Instagram and Naver Maps, so the page was designed mobile-first rather than adapted down.
- · Directions including valet and parking, and reservation guidance, were prioritised for legibility.
Design Points
Luxury & Exclusive Vibe
A weighted dark and minimal ground with the negative space high-end retail depends on — the merchandise is the only thing asked to be loud.
Trust-Building Information
Authenticity guarantees and 1:1 styling consultation are set on a clear icon and text grid. For a customer transacting at this price, reassurance is a functional requirement, not a flourish.