IndusKorea
DESCRIPTION
Premium Travel — Corporate Website
DURATION
Jan 2026
MY ROLE
- Full site planning and category information architecture aligned to travel business logic.
- PC/mobile responsive UI/UX design and web-builder-based frontend build.
- Custom styling and setup of itinerary, gallery and inquiry board modules.
TECH
Web builder solution
HTML · CSS · Custom layout
Project Purpose
IndusKorea specialises in India, Pakistan, Tibet and Central Asia — regions where a premium itinerary is bought on trust rather than price. The site is informational by design: the decision is made over days, not in a session, so the work concentrated on information architecture and on getting an enormous amount of itinerary detail in front of someone without exhausting them before they reach the consultation form.
Scope
- · Travel Website Planning & Build
- · Theme / Country Category Structure
- · Itinerary UI Optimisation
- · Responsive Web Design
Key Technical Features
Information Architecture Optimization
- · India, the Silk Road, Tibet and other themed products are classified through a systematic global navigation bar.
- · Routing was tuned so a visitor reaches the package for their region in the fewest possible clicks.
Itinerary & Content UI
- · Day-by-day itineraries and inclusion/exclusion breakdowns — the core of any travel site — were designed as readable tables and grids.
- · Responsive scroll and reflow logic keeps complex tables from breaking on mobile.
Trust-Building UX & CTA Routing
- · Premium travel converts through consultation, not immediate checkout.
- · 1:1 inquiry, KakaoTalk consultation and reservation board CTAs were placed at the foot and right edge of each product page, where the decision actually forms.
Cross-Device Responsive Web
- · Layouts and image ratios adapt for the customer researching deeply on desktop and the one checking an itinerary quickly on a phone.
Design Points
Premium & Reliable Aesthetics
Backgrounds and frames were kept white and monotone so the vast, unfamiliar landscape photography carries the page — removing the visual clutter typical of travel sites and leaving something that reads as a premium brand.
Visual Hierarchy
Typographic weight, scale and margin were calculated deliberately to counter the text density inherent to travel information, holding the visitor's eye on the itinerary and the benefits.